The phrase “Content is King” since it was first coined in 1996 by Bill Gates referring to the Internet as a “marketplace for content” is not an uncommon phrase these days. Content may in fact be the most important aspect in the minds of many who provide SEO services. Typically that is because they are not technical in the aspects of coding websites or even the html language to realize the optimization of their foundations are just as important.
Thankfully the web has grown up quiet a bit since 1996. Anyone can be a publisher of content, writing blogs, articles, essays and we can even share or regurgitate key phrases all day long and have the best percentages on our SEOProfiler - all without having to know any code!—- but that won’t get us very far if our foundation is off.