Technical SEO - The New King

The phrase “Content is King”  since it was first coined in 1996 by Bill Gates  referring to the Internet as a “marketplace for content” is not an uncommon phrase these days. Content may in fact be the most important aspect in the minds of many who provide SEO services. Typically that is because they are not technical in the aspects of coding websites or even the html language to realize the optimization of their foundations are just as important.

Thankfully the web has grown up quiet a bit since 1996. Anyone can be a publisher of content, writing blogs, articles, essays and we can even share or regurgitate key phrases all day long and have the best percentages on our SEOProfiler - all without having to know any code!—- but that won’t get us very far if our foundation is off.

The Brand Experience

The brand experience isn't just the first encounter but its the take-away also; the residue that your customers leave with and how they perceive the experience they've just had with your brand. If you're struggling or don't know what your brand's experience is, here's some help! Not long ago I met up with an old friend. He handed me his new business card. Surprisingly it wa…

Why you need a CMS Content Management System

“Why do I need a Content Management System?”  is a question I’m often asked by clients. Before I answer, let’s first define what a Content Management System is. A Content Management System (CMS) is a web application that offers greater functionality than a normal flat file, or a traditional website. They often use dynamic programming languages such as PHP along with yo…
Logo designer Kingsport

Logo Design: An Important Part of Your Branding

A professional logo can help your brand recognition, but its just a small piece of branding. Learn what to consider when designing your logo. A logo is important and a good idea to have but it is just a piece of branding and a small one at that. When designing a logo there are many things to consider in order to create a good one. Considerations often should be colors, how busy it is, your tagline…
Kingsport website strategy and consulting

5 Things to Consider Before Starting Your Next Web Project

One thing I see often in my field is a person who works in the IT field taking advantage of another less-technical person's ignorance in technology, so I want to share with you five things to consider when starting your next web project that will help protect you and clear up some of the most common pitfalls when working with a web developer. So you hired an IT person to build and maintain you…