A professional logo can help your brand recognition, but its just a small piece of branding. Learn what to consider when designing your logo.
A logo is important and a good idea to have but it is just a piece of branding and a small one at that. When designing a logo there are many things to consider in order to create a good one. Considerations often should be colors, how busy it is, your tagline, how memorable it is, style and consistency in how its used.
Colors should be chosen with good color combinations. The logo should look great black on white, and white on black, small and large, horizontal and vertical. Colors can also have a huge impact on the cost involved in printing. Consider your audience when choosing your colors; if they are too bright and contrasted they can be hard to look at and therefore annoying rather than inviting. If your audience is older consider muted more professional tones. If you’re audience is younger choose colors closer to the primary color palette and brighter.
Check out google image search, do a search for your company name or phrases that you would want people to use in order to locate you on the web. These results can be handy in that you may find logos that appeal to you but you also may find a logo that is exactly like what you had in mind for your own, and therefore should consider a different logo for your brand.
The Brand Experience and Logos
Consider Apple. When you walk into the store or you buy their products, the brand experience is throughout the whole process from the ‘genius’ to the packaging of their products… it isn’t the logo.
We psychologically assign the experience we’ve had with their brand to the logo and therefore know when you see the logo that the brand experience, quality, care is behind the symbol. This should also be your goal with a logo, symbolize your brand experience and the promise you are going to deliver.
There are a lot of things to think about and they can be overwhelming at times. Start with your vision, your name consider your pitch and what you stand for. This will help you on the road to creating a succesfuly logo and build your brand recognition. And if you need help, we’re always here to help you, leave a comment or use our contact form and we’ll be in touch.