Out-of-Home — Tobacco Cessation Campaign
Billboard — 14×48 ft
Sullivan County, TN
Creative Direction · Digital · Print · Out-of-Home
Sustained creative partnership · Multi-channel campaigns · Print · Social · OOH
Out-of-Home — Tobacco Cessation Campaign
Sullivan County Regional Health Department required creative support across every public-facing channel — from the website visitors landed on to the billboard they passed on the highway. The work demanded clarity above everything else. Public health communication leaves no room for ambiguity.
The relationship began through agency work and continued independently over time. Across multiple campaigns and years of engagement, the work covered print, social media, out-of-home, apparel, internal templates, and more.
Scope of Work
Ongoing digital support across multiple engagements — through agency partnership and independently over time.
Multi-series campaign design across multiple visual directions — educational, motivational, and action-oriented.
Billboards and print placements for tobacco cessation and public health initiatives across Sullivan County.
Office handouts, Google Docs templates, apparel, and branded collateral for department-wide use.
Social Media — Featured Campaign
A complete narrative arc — from awareness to action
Apparel
Social Media — Public Safety Campaign
5-part awareness campaign — Tennessee human trafficking initiative
Social Media — Community Campaign
Every engagement begins with a strategic conversation.
What's unclear becomes clear. What's misaligned gets named. Everything built after flows from that foundation.